Thursday, November 11, 2010

Conclusion

Coming to the end of the web log for the subject Issue in Publication and Design, lots of facts regarding the new media are explored. From document designing, to the discover of new media trends. From minor media issues, to issues that affects people around the world, even highly profiled figures.

Information regarding the latest photosphere and blogging community is retrieved. These are information where not many people will care to look at, but by completing this blog, knowledge regarding it is gained. New blogging features are introduced too such as RSS, hyperlinks and labeling.

Much were discovered throughout the whole blogging process. The best thing to learn from the blog is to elaborate the issues on media trends. Important publishing issue such as publishing ethics and regulations are found in order to complete the blog. Other than that, a much in-depth knowledge on social networking sites such as Facebook and Twitter is established, knowing on how social networking sites affecting the society today.

Thus in conclusion, the process of completing this blog is no doubt a hard task, but towards the end, much knowledge is gained. A better and more in-depth understanding of new media forms and their influences towards the society is reviewed in the blog.

Twitter - Turst? Or Not Trust?

Figure impersonating has been a serious problem wondering in the world of social networking sites, sites like Facebook and Twitter. According to Simon Owens, public figures such as Dalai Lama, Shaquille O’Neal, Lance Amstrong and Miley Cyrus are reported to have fake imposters on Twitter. (2009) Pop singers like Beyonce was found impersonated in Twitter as well after sister Solange who is a consistent Twitter user that engaged with Beyonce’s imposter numerous times. (Radar 2009)

Based on report from TechCrunch, the amount of Twitter users is growing rapidly day by day since the site was developed in 2006. (Wauters 2010) When the amount of users increase in the site, the credibility of it tend to go indirectly proportional. TechnologyReview.com reviewed that Twitter was rated as one of the lowest sites in terms of believability and credibility. (Mims 2010) Warranting is a term that every social network websites would need obey to gain trust from public, but it seems that Twitter is totally lost when talking about warranting. (Mims 2010) For instance, being followed by a celebrity doesn’t determine the fans’ thoughts on that individual. (Mims 2010)

To overcome impersonating issues, a new system was introduced by Twitter by adding a seal to the top right of the profile to certify the validity of the users, and this system is more to high profile users such as politicians, celebrities and other public figures. (Callari 2009) This will help basic users to identify the true identity of people they follow, especially public figures. What people should do when being impersonated is to should report it by sending relevant information to the Trademark LCA admin, according to the Social Media Governance. (Boudreaux 2010) This will ease the social site to work on the issue and tracking process to be carried out.

Like what done by Kanye West when he got impersonated on Twitter. The rapper informed the site regarding the problem and the imposter’s account was removed the next day. (Stuff.co.nz 2009) West stated on his blog that he is always busy and barely have time for his website, Twitter will not do much on developing his career. (Binside 2009) He claimed that Twitter failed to deliver a responsible attitude when they know he doesn’t own an account but still allowing the imposter to go on. (Binside 2009)

In conclusion, rights of public figures should always be protected. Thou fans are crazily admiring their idols but impersonating them is not the way to show it. This will only bring massive negative effects to the celebrities and bring no benefits to them. Thus while hanging around in social networking sites, everyone should be careful and able to think rationally.


Reference List:

Owens, S. 2009, 'How Celebrity Imposters Hurt Twitter's Credibility,' 20 February, viewed 8 November 2010 < http://www.pbs.org/mediashift/2009/02/how-celebrity-imposters-hurt-twitters-credibility051.html >

Radar. 2009, 'Beyonce Knowles: Twitter Impostors,' 15 April, viewed 8 November 2010 < http://www.radaronline.com/exclusives/2009/04/beyonce-knowles-twitter-impostors-beware >

Wauters, R. 2010, 'Twitter Growth: Happening All Over The Globe (Graphs),' TechCrunch, 23 June, viewed 8 November 2010 < http://techcrunch.com/2010/06/23/twitter-international-growth/ >

Mims, C. 2010, 'Twitter's Credibility Problem,' Technology Review, 29 September, viewed 8 November 2010 < http://www.technologyreview.com/blog/mimssbits/25791/ >

Callari, R. 2009, 'Twitter's Landmark Tweet Against Impostors,' viewed 8 November 2010 < http://inventorspot.com/articles/twitters_landmark_tweet_against_imposters_33285 >


Boudreaux, C. 2010, 'Tweeting Guidelines,' Social Media Governance, viewed 8 November 2010 < http://socialmediagovernance.com/MSFT_Social_Media_Policy.pdf >

Stuff.co.nz 2009, 'Kanye West hates Twitter impostors,' 14 May, viewed 8 November 2010 < http://www.stuff.co.nz/entertainment/celebrities/2411222/Kanye-West-hates-Twitter-impostors >

Binside 2009, 'Kanye West Blasts Fake Twitter Account Imposters,' viewed 8 November 2010 < http://binside.typepad.com/binside_tv/2009/05/kanye-west-blasts-fake-twitter-account-imposters.html >

Copyrights : Viacom vs Youtube

The free accessibility of the online world has no doubt encouraging freedom of speech, but nevertheless much rights and regulations are violated here too, especially copyrights violations. Youtube, being the largest video society in the Internet that consists of more than 90 millions visitor is one of the websites that always comes out with copyrights issue. (New York Times 2009) According to YourRights.org.uk, the term ‘copyright’ is defined as the constitutional right to prevent duplication or re-publishing of original works in different methods without notifying. (2003) A copyright license has a shelf life of the authors life with additional of 70 years. (YourRights.org.uk 2003)

In 2007, entertainment corporate Viacom Media sued Youtube for allowing their users to upload videos without legal permits. (Arcamona 2010) Viacom Media stated that Youtube is violating the rights of the company and also celebrities that worked hard in production, when they allow videos to be posted without permission. (BBC 2007) Youtube claimed that they did not violate any copyright policies as most videos that are unauthorized are removed. (BBC 2007) Court judge of the case Louis Stanton, claimed that Youtube is not guilty under the Digital Millennium Copyright Act 1998 (DMCA), knowing that unauthorized videos are removed from the site once noticed. (Aljazeera 2010)

The DMCA 1998 is an act to protect originality of authorship in any forms of publications, in short the copyrights, certified by President Clinton on October 28, 1998. (DMCA 1998) Under the 2nd Title Section 512 of the act regarding online copyright violation liability limitation stated that, violating copyrights using online methods are to be charged guilty. (DMCA 1998) The owner of the copyright must prove that the copyright is violated under any circumstances in order to perform this act. (DMCA 1998) Its also stated that, party will not be charged if items are removed or able to provide strong supports. (DMCA 1998) Which is why Youtube did not charge guilty on the Viacom lawsuit.

During a concert in Orlando back in 2007, Beyonce accidentally slipped from the stairs of the stage and the scene was captured by fans. (Montgomery 2007) The footages are all over Youtube in no time, appearing under “Most Watched” and “Most Discussed” categorizes. (Montgomery 2007) The videos were immediately removed by the admin the next day due to copyrights violation. (Montgomery 2007) Youtube administrations announced that, thou the videos are captured by themselves, the copyrights still remain to the celebrity herself due to the song performed which is copyrighted under Beyonce. (Montgomery 2007) Still after the first stage of videos clearance, the videos came appear on Youtube again in no time. (Montgomery 2007) This shows how Youtube works and why they are sued by Viacom.

Thou copyright issues are everywhere in our daily life, it is hard to avoid the rules sometimes. Even big corporate like Youtube are not doing a good job in protecting copyrights, but still they get away with it. Which is why online users should always remember the hardship and creativity behind every production and protect the ownership and originality of the owner.


Reference List:

Arcamona, R. 2010, 'What the Viacom vs Youtube Verdict Means for Copyright Law,' 2 July, viewed 7 November 2010 < http://www.pbs.org/mediashift/2010/07/what-the-viacom-vs-youtube-verdict-means-for-copyright-law183.html >

New York Times 2009, 'Youtube,' 17 April, viewed 7 November 2010 < http://topics.nytimes.com/top/news/business/companies/youtube/index.html >

YourRights.org.uk 2003, 'Meaning of Copyright,' 18 August, viewed 7 November 2010 < http://www.yourrights.org.uk/yourrights/right-of-free-expression/copyright-and-allied-property-rights/meaning-of-copyright.html >

BBC 2007, 'Viacom will sue Youtube for $1bn,' 13 March, viewed 7 November 2010 < http://news.bbc.co.uk/2/hi/6446193.stm >

Aljazeera 2010, 'Youtube wins copyright case,' 24 June, viewed 7 November 2010 < http://english.aljazeera.net/business/2010/06/201062471727600429.html >

DMCA 1998, 'The Digital Millennium Copyright Act of 1998,' viewed 7 November 2010 < http://www.copyright.gov/legislation/dmca.pdf >

Montgomery, J. 2007, 'Youtube Yanks Video of Beyonce's Tumble, Citing Copyright Infringement,' MTV.com, 27 July, viewed 7 November 2010 < http://www.mtv.com/news/articles/1565743/20070727/knowles_beyonce.jhtml >

Facebook Privacy Failure

Facebook, the largest social networking website today that holding personal information of millions of users, well organized but still there are still uninsured threat of privacy. (Jones & Soltren. 2005) The social networking website that suppose to be a connecting tool has turned into a podium of data leakage. (NST 2010)

It seems that applications in Facebook are providing users data to advertising companies and some online tracking corporate. (Huffington Post 2010) Huffington Post New York also reported that the information shared on Facebook is based on a special “Facebook ID” code owned by each Facebook user, where anonymous people can locate the ID code to search for users’ personal data, even if its set to be private. (2010)

According to The Information Commissioner’s Office, (ICO) organizations can only provide information of users to third parties under certain circumstances such as criminal investigation or arresting any lawbreakers. (ICO 2020) Users should always aware of information that they shared on different media as information will be passed to other organizations in certain circumstances. (ICO 2010) For instance in Facebook, users should always check on their privacy settings of their profile. (BBC 2010) Due to the number of users on Facebook, information can be easily shared by friends and eventually reach the hands of advertisers. (BBC 2010)

Most of times privacy leakage incidents occur due to the users themselves as most of them are not aware or informed regarding the privacy features installed. Survey done by Jones, H. and Soltren, J.H shown that 91% of the 389 respondents failed to go through the Terms of Service and the Privacy Policy (2005) They also stated that users are not aware about the rights of Facebook sharing out users’ data is under the Privacy Policy (2005) The Electronic Privacy Information Center and the American Civil Liberties Union said that the new Facebook privacy setting is revealing more private data, where people don’t need to register to view users basic information and display picture. (Womack 2009) The Electronic Privacy Information Center in Washington is commending the social site to reset the privacy policy as it is now more encouraging users to expose more information. (Womack 2009)

Thou Facebook has been a real connector between friends and families, it is always vital for users to be aware of the information being exposed to the public. Users should understand the policies and terms well enough in order to prevent violation of rights.


Reference List:

NST 2010, 'Facebook in, privacy out,' 10 October, viewed 7 November 2010 < http://www.nst.com.my/nst/articles/16face/Article/ >

Huffington Post 2010, 'Facenook Privacy Breach: Users' Info Leaked To Advertising, Tracking Firms,' 18 October, viewed 7 November 2010 < http://www.huffingtonpost.com/2010/10/18/facebook-apps-privacy-bre_n_766107.html#s159259 >

ICO 2010, 'For the public,' viewed 7 November 2010 < http://www.ico.gov.uk/for_the_public.aspx >

BBC 2010, 'Managing your privacy on Facebook,' 14 May, viewed 7 November 2010 < http://www.bbc.co.uk/news/10117106 >

Jones, H. & Soltren, J.H. 2005, 'Facebook: Threats to Privacy,' 14 December, viewed 7 November 2010 < http://groups.csail.mit.edu/mac/classes/6.805/student-papers/fall05-papers/facebook.pdf >

Womack, B. 2009, 'Facebook's New Information-Sharing Options Attract Criticism,' Bloomberg, 12 December, viewed 7 November 2010 < http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a_311Tx4BFwM >

Wednesday, November 10, 2010

Sexism in Advertising

The word ‘sexism’ is originated from the word ‘sex’. The word sex is substitutable by the term ‘gender’, where both terms are defined as the argument of feminine and equalities in discussions of human rights and equalities. (About Equal Opportunities 2010) For the past decade, sexism issue has always been a hot topic regarding human rights violation and equalities. In the world of advertising, sexism has always been one of the issues too, that causes chaos and disagreements from feminism activists.



source: http://static.guim.co.uk/sys-images/Sport/Pix/pictures/2010/3/5/1267803601043/Linesman-001.jpg


Looking at the latest World Cup advertisement in South Africa, where the billboard statement saying “THE OFFSIDE RULE FOR GIRLS: IF THE FLAG’S UP, ITS OFFSIDE”, claiming that girls will claim that it is offside whenever the linesman’s flag is up, unlike for man where they know everything about football. (Perera 2010) This had portrayed an obvious human rights violation that stereotyped the ideology of men are always better than women. Not only this, in fashionable brands and items like Dolce and Gabbana had sexism aspects in their previous advertisement in 2007, where a gang of males trying to gang rape a defenseless female. (BeyondJane 2010) The idea of the advertisement is that women are always the weaker and more fragile part, where men love it when women are tame. (Hubpages 2009)

Looking at the new advertising codes introduced by The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) in UK, non of the new codes are in order to encourage gender equalities and protect woman rights. (CAP 2010) Its clear to be seen that, even the Advertising Codes failed to protect the rights of women, where they will always be the weaker part in everything.

The Consumer Ombudsman is a set of guidelines for marketing and advertising practitioners to ensure rights of consumers are not violated, as well as advertisers. (The Condumer Ombudsman 2009) According to The Marketing Control Act (MCA) Section 2 of The Consumer Ombudsman, advertisements that include violation of genders, mistreatment of any gender’s body and disparaging of genders, are all prohibited. (The Consumer Ombudsman 2009) This will be a basic setline for every advertisers so that they are always being reminded of their duties and not to violate any aspects.







Like what is shown in the advertisement above by Clorets that was aired in Malaysia, the advertisement contains sexism aspects where the females are always addicted the males. This advertisement also portrayed that males are always the better side and females should admire them.

Which is why, advertisers have to be always making sure that advertisements broadcasted are not offensive or contain any sexism aspects, in order to protect the rights of every woman.


Reference List:

Perera, K. 2010, "Time to kick sexism out of advertising,' Guardian.co.uk, 29 June, viewed 6 November 2010 < http://www.guardian.co.uk/commentisfree/2010/jun/29/kick-sexism-out-of-advertising >

About Equal Opportunities 2010, "Definition and Explanation of 'Gender'," viewed 6 November 2010 < http://www.aboutequalopportunities.co.uk/what-is-gender.html >

Hubpages 2009, "Sexism in prouct advertisements,' viewed 6 November 2010 < http://hubpages.com/hub/Sexism-in-product-advertisements >

BeyondJane 2010, "Sexism in Advertising," 28 March, viewed 6 November 2010 < http://beyondjane.com/women/sexism-in-advertising/ >

CAP 2010, "New Advertising Codes Launched," 16 March, viewed 6 November 2010 < http://www.cap.org.uk/Media-Centre/2010/Advertising-Codes-Launch.aspx >

The Consumer Ombudsman 2009, "Guidelines on Sexist Advertising,' viewed 6 November 2010 < http://www.forbrukerombudet.no/asset/3605/1/3605_1.pdf >

Lainegal 2008, "Clorets Ad," Youtube.com, 20 June, viewed 6 November 2010 < http://www.youtube.com/watch?v=MZb-8fkYgtw >

Wednesday, September 29, 2010

New Forms of Media Publishing

As time goes by, more people is being expose to various new media trends, with different names for different usage blogs. New forms of media publishing trends are like Youtube, Facebook, Twitter and some other online newspaper resources like The Star Online.

Facebook
source:
http://wnewsdigest.com/

Looking at Facebook for instance, based on report from NewMediaAge.com Facebook has been the dominating new media since 2004, recording a 22.81m users in September 2009. (Howell, N. 2009) Mark Zuckerberg’s social network has done tremendous job in connecting people and allowing users to communicate, allowing everyone to share information and view others’ data. Twitter allows the users to post short shoutouts instead of long blog posts, breaking them into smaller elements to be posted, (Iskold, A. 2007) is also a rapidly growing trend of media publishing source.


Top 20 Social Media Sits Stats
source:
http://www.nma.co.uk/


No doubt the new media trends had attracted more internet users and also aided people’s life, they also brought issues that effects the media community, free speech and censorship are always vital issues among online media sources. As users are allow to upload pictures to the site, pictures that uploaded might contain discrimination or offensive aspects that will offend others. (Covelly, E. 2010) There are also cases that users creating groups or posting wall posts, attacking other individuals and being charged. (Anderson, J. 2009) Rules and regulation issues regarding privacies are overflowing too. Reporting from The Wall Street Journal, data of Facebook users are shared among advertisers, such as uploaded photos; without any notifications or permissions from the uploader or the owner. (Mills, C. 2010) This issue had gone so serious that some users closed down their accounts due to rights violations. (Mills, C. 2010) As stated by John Naughton, internet does not approach unless users choose to take the first step. (2006) Thus it is vital for users to pay more attention to the new media trend.


Reference List:


1. Naughton, J. 2006, 'Blogging and the emerging media ecosystem,' viewed 27 September 2010 < http://reutersinstitute.politics.ox.ac.uk/about/discussion/blogging.html >

2. Howell, N. 2009, 'Social Media Trend,' New Media Age, 5 November, viewed 27 September 2010 < http://www.nma.co.uk/features/social-media-trends/3006222.article >

3. Covelly, E. 2010, 'Pros and cons of MySpace and Facebook,' viewed 27 September 2010 < http://www.helium.com/items/1687932-does-my-boss-see-my-profile?page=3 >

4. Mills, C. 2010, 'Facebook Privacy Issues Getting Worse,' 25 May, viewed 27 September 2010 < http://www.webpronews.com/blogtalk/2010/05/25/facebook-privacy-issues-getting-worse >

5. Anderson, J. 2009, 'Free speech on Facebook doesn't always come easy,' 6 May, viewed 27 September 2010 < http://www.mndaily.com/2009/05/06/free-speech-facebook-doesn%E2%80%99t-always-come-easy >

6. Iskold, A. 2007, 'Evolution of Communication: From Email to Twitter and Beyond,' 30 May, viewed 27 September 2010 < http://www.readwriteweb.com/archives/evolution_of_communication.php >

Tuesday, September 28, 2010

Blogging Communities

Online Community’ indicated a world without boundaries, where people can share and interact with each other. (White, N. 2006) In this case, the term ‘blogging Community’ is defined as the sphere where bloggers gather and involve in activities within or beyond their blogs, (Denise, 2009) where blogging itself is a communication of experiences and cultures. (Taricani, E. 2007)
To start a blogging community, first is to always read and explore different blogs to get inspirations and know new bloggers. (eHow.com 2008) Always comment on other blogs and leave your blog URL, these will help in people to find your blog easily, not to forget reply comments to interact with the visitors. (eHow.com 2008) Hence putting in comment boxes is important to get connected with others. (Webitect 2009)

screenshot of comment box
source:
www.webitect.net


The usage of permalinks is to link posts to other browsers, as well as other bloggers to link their blogs to yours, thus this is a way to create good relationship with other blogs. (WordPress.org 2010)



screenshot of permalink
source:
www.artofblog.com


It is important to have tags in every blog posts to ease readers to navigate clearly and categorize similar post contents. (WordPress.org 2010) This is an example of tag column of a music blog. It shows the different genre of music so that visitors know where to go for their music choices.




screenshot of tag column
source:
www.favourite-tune.blogspot.com


The three main types of blog communities are One Blog Centric, where the blog is managed by one blogger, thou there might be several bloggers posting in it; Topic Centric, demonstrated by group where the blog is passed down from one to another, lots of subcommunites are built in between; Boundaried Communities, where a series of blogs and readers gathered under a similar stand. (White, N. 2006) Looking at Global Voices as an example, the blog consists of features like social sites features and other technology tools. Bloggers contributing to Global Voices are within the blog itself, with limited links to the outside world, thus Global Voices is said to be a Boundaried Community.






screenshot of Global Voices
source:
www.globalvoicesonline.org



Reference List:

1. White, N. 2006, 'Blogs and Community - launching a new paradigm for online community?' viewed 27 September 2010 < http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community >
2. Denise. 2009, 'How do you build community?' 9 March, viewed 27 September 2010 < http://www.blogher.com/how-do-you-build-community >
3. Taricani, E. 2007, 'Communities of Blogging: Extensions of Our Identities,' American Communication Journal, viewed 25 September 2010 < http://www.acjournal.org/holdings/vol9/fall/articles/blogging.html >
4. eHow.com 2008, 'How to Build a Blogging Community,' viewed 27 September 2010, < http://www.ehow.com/how_2152382_build-blogging-community.html >
5. Webitect 2009, 'Create a Community Blog with 10 Wordpress Plugins,' viewed 27 September 2010 < http://webitect.net/blogging/create-a-community-blog-with-10-wordpress-plugins/ >
6. WordPress.org 2010, 'Codex - Using Permalinks,' viewed 27 September 2010 < http://codex.wordpress.org/Using_Permalinks >